This Cookies Policy explains how BidZZo Co Ltd. (“we”, “us”, “our”) uses cookies and similar technologies on our Website and online Platform (“Our Site”). It should be read together with our Privacy & Data Handling Policy, which explains how we process your personal data.

By using Our Site, you can choose to accept, reject, or customise your cookie preferences through our cookie banner and consent management platform (“CMP”). We will not set non-essential cookies without your consent, and continuing to use Our Site does not by itself mean that you consent to analytics or marketing cookies.

1. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, or device when you visit Our Site. They are widely used to make websites work, to improve functionality, and to provide information to site owners.

Cookies may be:

  • First-party cookies – set directly by us; or
  • Third-party cookies – set by external providers such as Google or Facebook.

This Cookies Policy describes the categories of cookies we use and explains why we use them.

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

    1. To operate Our Site and ensure essential functionality
    2. To remember your preferences and enhance your experience
    3. To analyse how visitors use Our Site (analytics)
    4. To personalise advertising and measure performance (marketing)
    5. To secure your account and assist with fraud prevention

Some of these purposes require your prior consent under the Privacy and Electronic Communications Regulations (PECR). We obtain this consent via our cookie banner.

3. Your Consent & Control

When you first visit Our Site, you will be presented with a cookie consent banner giving you the choice to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise cookie settings

You may change or withdraw your consent at any time using the “Cookie Settings” link available on Our Site footer.

Our CMP records your consent preferences and ensures that analytics and marketing cookies will not load until you have opted in. This includes Google Analytics, Google Ads, Meta Pixel, and similar technologies.

4. Types of Cookies We Use

Below is an overview of the cookie categories used on Our Site. A detailed, automatically-generated cookie list is available in the CMP interface.

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of Our Site and cannot be turned off. They enable core functions such as:

  • Logging in to your account
  • Maintaining your session
  • Bidding on auctions
  • Cart and checkout functionality for our shop
  • Security and fraud prevention

These cookies do not require your consent.

4.2 Functional Cookies

These enhance your user experience on Our Site. Examples include:

  • Saving preferences (language, location, display options)
  • Remembering voluntary form inputs
  • Improving platform usability

You may disable these, but certain functionality may be reduced.

4.3 Analytics Cookies

These cookies help us understand how visitors use Our Site.

They may collect:

  • IP address (anonymised where possible)
  • Device and browser information
  • Pages viewed, buttons clicked, time spent
  • Visitor behaviour patterns

We use tools such as Google Analytics.

These cookies require your consent before loading.

Analytics help us:

  • Improve Platform performance
  • Understand user flows
  • Identify issues and optimise usability

4.4 Marketing & Advertising Cookies

These cookies track your browsing behaviour across Our Site and help us deliver more relevant advertising. They may come from:

  • Google Ads
  • Meta/Facebook Pixel
  • Other retargeting or advertising platforms

These cookies:

  • Measure ad performance
  • Build audiences for marketing campaigns
  • Personalise ads displayed elsewhere online

Marketing cookies require your explicit consent.

5. Cookies Used by Third Parties

Certain features on Our Site rely on third-party services. These providers may set cookies or use similar technologies according to their own privacy policies.

These may include:

  • PayPal (for secure checkout)
  • Google Analytics & Google Ads
  • Meta Pixel (Facebook/Instagram)
  • Email delivery and notification platforms

We only permit third-party cookies to operate after your consent (except for those strictly required to provide you with a service you requested, such as PayPal checkout).

6. Google Consent Mode v2

Our Site implements Google Consent Mode v2, which enables Google services to adjust their behaviour based on your cookie choices.

This means:

  • When consent is granted, normal analytics/ads functionality operates.
  • When consent is denied, Google uses limited, cookieless measurement methods.

This ensures we comply with UK GDPR and PECR regarding user consent for analytics and marketing technologies.

7. Managing Cookies in Your Browser

Most browsers allow you to block or delete cookies.

You can do this through your browser settings.

Common links:

(These links are not endorsements; they are for user convenience.)

Blocking ALL cookies may cause some essential features of Our Site to stop functioning correctly.

8. Updates to This Cookies Policy

We may update this Cookies Policy to reflect changes in technology, legal requirements, or our business practices. Any changes will be posted on this page with an updated “Last Updated” date.

We recommend reviewing this page periodically.

9. Contact Us

For questions about this Cookies Policy or your personal data, please contact:

Our Data Protection Contact: BidZZo Co. Ltd, 3rd Floor, 207 Regent Street, London, W1B 3HH

Email: support@bidzzo.com

LAST UPDATED: 19/11/2025

©BidZZo 2026 All Rights Reserved